Varalakshmi Vrata is a festival to propitiate the goddess Lakshmi. Varalakshmi is one who grants boons (Varam). It is an important pooja performed by many women in the states of Andhra Pradesh, Telangana,Karnataka and Tamil Nadu. The Hindu festival going by the name ‘Vara Lakshmi Vrata’ is celebrated on the Second Friday or the Friday before full moon day – Poornima in the month of Śravaṇā, also called Śawan in Hindi and Aadi in Tamil which corresponds to the English months of July–August.
Varalakshmi Vrata is performed by married woman for the well being of all the family members, especially husband. It is believed that worshiping Goddess Varalakshmi on this day is equivalent to worshiping Ashtalaksmi – the eight goddesses of Wealth, Earth, Learning, Love, Fame, Peace, Pleasure, and Strength. Because of the popularity in some states of India.
On this occasion women worship Goddess Lakshmi with utmost devotion offering sweets and flowers, usually a kalash(representing the deity) will be decorated with a saree, flowers and gold jewelry with offerings placed in front. This pooja can be done with no restriction to caste or creed. To this day many women observe this traditional festival praying Varamahalakshmi for her blessings in the form of wealth and well being of their family.
It is a very auspicious day to perform Lakshmi Kubera Homam on this particular day – https://www.harivara.com/services/kannada-homa/lakshmi-kubera-homa/